Philosophy
Most pet furniture is designed as though the room does not exist.
I looked for three years. Everything I found was beige, carpeted, and shaped like nothing at all. It went in the garage. Or it went in the corner where guests would not see it.
I never understood that. The animal lives in the room. Why give it the one object that cannot stay there.
I
The room is the client
A piece has to survive the room it enters. Not the pet aisle — the room. Where the sofa was chosen. Where the light was considered. Where everything present has already had to earn its place.
We design for that jury first.
The animal is the user.
The room is the client.
The room is the client.
II
Instinct is the brief
Cats climb because height is safety. Dogs turn a circle before they lie down. None of it is preference. It is older than the house.
So instinct comes first and form comes after. It is why the Helix spirals rather than stacks. Why the Aura goes up instead of out.
Shape is the answer,
not the question.
not the question.
III
The first inhabitants
The hearth. The window seat. The foot of the bed.
Animals have been shaping domestic space for ten thousand years, and for most of that time nobody thought it needed its own aisle.
We are not inventing a category.
We are returning one.
We are returning one.
IV
What outlasts us
Most of what is sold for animals is sold to be replaced.
A travertine bowl does not wear out. It takes a mark, and then another, and in ten years it is yours in a way a new one could never be.
Travertine·Portoro marble·Rubberwood·Solid oak·Japanese sisal
Stone from the Ligurian quarries. Oak. Sisal.
Everyone kept telling me to make it cheaper. I think the question was backwards. It was never what an animal will tolerate. It was what you would keep.
Mariam ZakariaFounder
